Club vice-captain Jodie Hopkins, kneeling on the right, and team members from King’s Lynn Town Ladies Football Club unveil a Pandora Project banner at The Walks during the launch of the new partnership between the domestic abuse charity and the club. Picture: Tim Smith

King’s Lynn Town Ladies Football Club is partnering with Pandora Project to become the domestic abuse charity’s first sports ambassador.

The club and its players will be working closely with the charity, both promoting its work across social media platforms as well as being involved in fundraising events.

Plus shirts bearing Pandora Project’s logo are being made for the players to wear during pre-match warm-ups.

The team will also be attending the charity’s special fundraising ball, being held on Saturday, May 21, at Lynn’s Duke’s Head Hotel. 

Jodie Hopkins, the football club’s vice-captain, told Your Local Paper: “We feel highly honoured to join with and support Pandora Project in raising awareness of such an important local charity that assists women and children.

“We look forward to working successfully together to promote the fact everyone has the right to live without fear.”

Lynn-based Pandora Project was established in 2013 to provide emotional and practical support to women affected by domestic abuse in West Norfolk.

It has since expanded to work with children and young people, who are often the hidden victims in abusive households.

The charity also offers group support and a recovery programme called Open the Box, which includes an understanding of domestic abuse together with confidence and self-esteem work as part of what it calls “the recovery journey”.

Pandora Project’s Steph Middleton, who leads on fundraising and is online facilitator for the Open the Box programme, said: “Working with King’s Lynn Town Ladies will hopefully spread our message because we believe that women supporting women in all walks of life has an impact on our message: being believed in the first place, having understanding and empathy and avoiding things like victim blaming or shaming.  

“The club has a unique voice and platform to reach out and fly the flag for Pandora.

“Women supporting women is not a sentimental catchphrase but has real strength.

“Pandora Project is about women supporting women and the belief that everyone has the right to live without fear. 

“We think this is an exciting time for King’s Lynn Town to be involved, spreading the message and encouraging women to speak up and reach out.”

Miss Hopkins, who is also an active member of the football club’s committee, said she is excited about the collaboration’s potential to promote the positive message of women supporting women.

“When women support each other, incredible things happen,” she said.

“For us at King’s Lynn Town Ladies, we want to be the kind of women that make other women want to push themselves for better.

“We aim to act as role models both on and off the pitch, from football to work.

“In our team in particular we are like one big family. 

“Everyone supports each other on and off the pitch.

“We also believe that working with other women you get the respect and support back, and working alongside Pandora Project really is a prime example of this.”

For more on the collaboration and to see updates about fundraising events, follow King’s Lynn Town Ladies Football Club and Pandora Project on Twitter, Facebook and Instagram.

To speak to someone at the project about domestic abuse, use the online chat weekdays from 1pm to 3pm at  

In an emergency always dial 999