Cutting the ribbon with the mayor are Emma Claridge and daughters, Danielle and Sophia. Pictures: Ian Burt

Christmas shoppers will now have more choice after a new toy shop opened in King’s Lynn.

The Entertainer, in Broad Street, was officially opened by West Norfolk Mayor Harry Humphrey.

Helping him to cut the ribbon were competition winner Emma Claridge and her daughters, Danielle, 10, and Sophia, six.

The family were given a £100 gift card by store manager, Miranda Blake.

A balloon artist entertained shoppers throughout the day.

Store manager, Miranda Blake, said: “Myself and the team are really looking forward to welcoming our customers to our new store at the Vancouver Centre. 

“We’re looking forward to seeing lots of familiar faces and no doubt some new customers too.”