Designs by West Norfolk business Made in Snetty will be on sale in high street department store John Lewis this Christmas.
The company’s “Don’t get your tinsel in a tangle!” design will feature when The Great British Pop Up teams-up with John Lewis department stores across the country to bring local brands to the high street exclusively for a week.
For the first time Made In Snetty will be on sale in John Lewis, All Saints Green store in Norwich, from Monday, December 6 to Sunday, December 12.
Made In Snetty has been featured in magazines including Tatler, GQ and Glamour.
Ruth Johnson started Made In Snetty in 2014 and has grown the business, working with local companies and collaborating with designers and artists.
She said: “It’s fabulous to be asked to share my clothing brand this year with Christmas shoppers in John Lewis.
“It’s a massive privilege and something I could only dream about to have my designs on the high street.
“As well as a few favourite designs I will be stocking my brand new Christmas collection, which is super exciting. It’s going to be a long week but I’m really looking forward meeting existing and new Made In Snetty customers.”
Made In Snetty donates profits from several collections to the mental health charity Norfolk and Waveney Mind, and proceeds from last year’s Stay At Home Club design were given to the Queen Elizabeth Hospital in King’s Lynn.