Stock underage drinking image. Picture: Pixabay.

A new partnership is set to be launched in King’s Lynn today (Friday) to help raise awareness of underage drinking.

A Community Alcohol Partnership (CAP) will be launched with an aim of also encouraging responsible drinking among young adults.

The partnership agencies include West Norfolk Council,  Norfolk Police, Norfolk County Council’s   children’s services, West Norfolk secondary schools, Freebridge Community Housing, the Matthew Project  which supports young adults helping to reduce drug and alcohol abuse, alcohol retailers and the community.

 CAP will work with youth services and local organisations to provide alcohol-free activities for young people. It will also work with local schools to take a proactive approach to alcohol education and ensure that young people are equipped to make the right decisions about issues including alcohol and drugs and anti-social and criminal behaviour. 

The work with retailers will aim to help them avoid making underage sales and reduce “proxy” sales where adults buy alcohol for under-18s.  

Kate Winstanley, director of community alcohol partnerships, said: “I am delighted to see the launch of a CAP in King’s Lynn.  Underage drinking is associated with school and educational problems, unprotected sex, drug-taking, violence and drinking problems in later life. 

“In just over a decade CAP has set up more than 200 partnerships around the UK and our evaluations show they are having a significant impact on reducing children’s alcohol consumption, improving their health and wellbeing and enhancing the communities where they live.” 

Sam Sandell, borough council cabinet member for people and communities, said: “King’s Lynn and West Norfolk remains a safe and friendly place for our children, we want to ensure that it stays that way. I’m pleased to see the Community Alcohol Partnership being launched in King’s Lynn this week. 

“The CAP will highlight the risks of underage drinking and aims to improve the health and wellbeing of young people in west Norfolk.”

More than 200 schemes have now been launched across the UK. The initial Lynn launch will be online.