Oona Robinson, left, celebrating the expanding business with Diane Newsome, centre, and Wendy Hinde.

A growing West Norfolk business is expanding, with two more independent traders joining the party.

Uptown Fun Emporium diversified during the pandemic when its core business of supplying party goods was badly hit and owners Lee and Oona Robinson invited local crafters to sell their hand-made and exclusive products via their Town Street shop in Upwell.

Now the first floor of the building is home to two new village businesses, a boutique and a professional photographer.

“The pandemic was a disaster for the entire party industry, it’s been slow to get back to its previous level and we are delighted with the craft and hand-made items that we are stocking from local producers. 

“But we had a floor of the building that wasn’t really doing anything so we decided put it to good use,” said Mrs Robinson.

Wendy Hinde’s Swallowtail Pet Photography and Cinders Boutique, owned by Diane Newsome, are now both trading from their new home and all three businesses hope to profit from the partnership.

“It has been very hard for all businesses and we hope by working together we can all benefit as the world of retail slowly opens again.

“It will be a long time before any of us are at pre-pandemic levels, but we have lots of good things planned for the future and hope returning and new customers will appreciate the additions,” said Mrs Robinson.

“The response has been great and we have some really talented crafters alongside our party products on the ground floor and then two new enterprises on the first floor – it has to be good news for the village and surrounding area,” she added.

“We are currently gearing-up for Halloween which is a popular time for both children’s parties and adult events and then it’s full steam ahead for Christmas.”

Cinders stocks a range of clothing for women and children along with shoes, gifts and handbags.

Swallowtail Pet Photography provides a range of photographic services both in-studio or at home.