A popular West Norfolk holiday park looks set for a massive expansion after being sold to new owners for a guide price of £5.25m.
Woodlakes Park, near Stowbridge, had been snapped up by Liv Lodges, a national firm which describes itself as specialising in luxury breaks.
The lakeside park currently features 47 detached timber lodges but the new owners want to build another 150, almost quadrupling capacity.
Graham Martin, chairman of Liv Lodges, said: “Woodlakes is an exceptional property which Liv Lodges will develop ecologically, enhancing in every way possible the magnificent topography of which we are now the custodians.
“We intend to expand our footprint by building another 150 lodges that will run in tandem with our plans to develop the natural beauty of the park.
“This, with our other parks, will enable us to enhance our brand with further acquisitions.”
Liv Lodges already manages holiday parks in Cornwall, East Yorkshire and Lincolnshire.
Woodlakes Park was marketed by estate agents Savills Oxford as being “set within a tranquil landscaped environment, including five fishing lakes and woodland”.
It said the park is “situated in a semi-rural area on the eastern edge of Stowbridge”, adding it is “surrounded by agricultural land and benefitting from countryside walks directly from the property, it is also an excellent base from which to explore Norfolk”.
The 62-acre site has a newly constructed clubhouse with restaurant and bar facilities, and already has planning permission for the development of a further 96 lodges.
Kay Griffiths, associate director in the leisure and trade team at Savills Oxford, said: “We are delighted to complete the sale of this successful holiday lodge business in Norfolk.
“Holiday parks have risen in popularity in recent times driven by the increased desire to staycation as a result of the lack of international travel options and holiday-makers looking to reduce their carbon impact.
“This has resulted in a lot more interest in the sector from both operators and new entrants to the market.”