Norfolk Constabulary. Picture: Matthew Usher

Norfolk Police have launched its launch annual speed awareness campaign today urging people to slow down and save lives.

The week-long campaign, ending on Sunday, has seen increased checks and enforcement.

Officers have been speaking to drivers about the dangers and consequences of speeding. 

In Norfolk, speeding was a contributing factor in 41 out of 239 collisions where someone was killed or seriously injured within the past year, a police spokesman said.

Chief Inspector Jon Chapman said: “As traffic gradually increases to pre-pandemic levels with the full easing of restrictions, the number of collisions is anticipated to naturally increase.

“We want to remind drivers that speeding kills – it’s as simple as that. We are urging road users to think not only about their own safety on the roads but the safety of others.” 

Offenders face a fine, points on their licence or even court action.