Holding up the amount raised by Sainsbury’s Hardwick store colleagues for Lynn’s Purfleet Trust. Picture: Ian Burt

A King’s Lynn-based charity which supports the homeless has been given a bumper boost by supermarket staff.

Colleagues at the town’s Sainsbury’s store on the Hardwick Industrial Estate presented £14,316 to The Purfleet Trust.

The charity was chosen as part of the chain’s 150th anniversary year in 2019.

The store’s PR ambassadors, Sue Eracleous and Martha Whittred, said colleagues chose the Austin Fields-based trust for their community project because of its support for the town’s homeless. 

“We felt it was worthwhile to continue to help where we can. As well as food donations from the store and colleagues donating their time, we have raised £14,316.02 as part of the Help Brighten a Million Christmases campaign and £977.30 from our 150th birthday community project. 

“We were so pleased with the amount of colleagues who wanted to be involved in such a worthy cause,” the ambassadors added.

The donation will go towards the trust’s Pathways Project – to provide essential furniture and household items to those moving into their own accommodation and to also provide a training and employability service.

Joy Wylie, the trust’s business and communications manager, said it had been a pleasure working with the store over the last couple of years and the trust were grateful to have been chosen. 

“Sue and Martha have been great to work with and have had some amazing ideas around fundraising, with colleagues coming in to the trust and volunteering their time.

“The whole Sainsbury’s Hardwick team has been so enthusiastic and supportive. 

“The amount raised is fantastic and will make a real difference to so many people,” she said.

She added it had been an ambition to launch the Pathways Project to provide long-term solutions to end homelessness in West Norfolk.

“A huge thank you from all here to Sainsbury’s Hardwick for their support and for being part of this exciting new adventure,” she said.