A Hunstanton businessman has launched a campaign to fund lifesaving equipment for local football clubs after Danish player Christian Eriksen suffered a cardiac arrest during a match.

Like viewers around the world, Jordan Cribb, director of Vertex Architecture, was shocked to see the world class player collapse during Saturday’s Euro game between Denmark and Finland.

“To see such a fit and healthy person suddenly drop to the ground, suffer a cardiac arrest, and then receive CPR in front of thousands of people was truly shocking.

“As someone who has had minor heart problems in the past, it really hit home; if this can happen to him, it could easily happen to me and any other normal person,” he said.

He read reports the player was brought back to life with just one electric shock from a defibrillator which made him question how many local clubs were without potentially lifesaving equipment on-hand. And he has set about trying to do his bit to help.

Mr Cribb messaged on social media to say his company would donate a defibrillator, which can cost around £70 to £1,300, to a local football club if they didn’t have one and expected one or two replies.

He said his post had reached more than 35,000 people and within 24 hours, he had been approached by 12 West Norfolk clubs all in need of help.

When so many came forward he said: “This really highlighted that there is a severe lack of defibrillators across the county, in areas such as football and sports clubs where they could be called to action very often, at any time.

“In my opinion, this is unacceptable and there is an opportunity to put this right.”

Mr Cribb is calling for other businesses and individuals to make a donation to his online fundraising page in a bid to buy more defibrillators.

“I don’t think it is fair, safe or sensible to forget about the other 11 or so clubs,” he said.

His campaign has prompted others to come forward to help and West Norfolk electrician Simon Wade has offered to fit the defibrillators for free.

“Any additional piece of lifesaving equipment is good for our community and I am lucky to be in a position to support such a project,” he said.

And Martin Gooderson, health and safety and training manager at Searles in Hunstanton, has offered to provide the training so bystanders know what to do in an emergency.

He said: “I think basic first aid is so important, knowing the chain of survival and how vital it is to administer CPR and defibrillator as soon as possible, I honestly think everyone should have a basic knowledge.

“I have friends who play for these local clubs and it would be great to know they would be safer around trained members of the clubs.”

To make a donation visit: https://www.justgiving.com/crowdfunding/defibsfornorfolk?utm_term=gP2PD9j4w