A coastal council has launched a new campaign to crackdown on litter.
Businesses and residents have been invited to Slam Dunk the Junk – by Hunstanton Town Council in a “positive and fun initiative to address coastal litter”.
Local artist Kate Dunbar has created Crabby, the eco crab character, to reinforce a positive litter message for both adults and children
Business have been asked to display campaign posters and people are being urged to use litter bins or take their rubbish home.
Town councillor Amanda Knight said: “It’s fantastic that the community is pulling together to address this issue.
“The campaign has been designed to appeal to both adults and children.
“Children make great influencers and they can encourage their parents to take notice of the message. Rather than a “Don’t and No” campaign we wanted to put the emphasis on those who do care about the environment.”
The council is expecting a busy staycation year and said a campaign was needed which could be developed and adapted.
Future ideas include “beach buddy” characters, beach cleans, education workshops and story competitions with prizes.
Town Mayor Tony Bishopp said: “It’s good to be working with local businesses to tackle the growing problem and I would like to thank residents who have been out in all weathers litter picking.”
He added keeping the beach and town clean was a responsibility “we all share”.
“We’re very fortunate to have the support of our community,” he said.