Images of the new Ashwicken Lake resort proposed by Norfolk Farm Leisure Limited.

Proposals for a £35m luxury holiday park at a former quarry are moving ahead following a public consultation in the autumn.

Norfolk Farm Leisure Limited hopes to transform Ashwicken Lake into a “truly unique eco-wellness resort”, complete with floating villas, a spa, restaurant, sports facilities and electric water taxis.

Plans for the 200-acre site, at the former Wicken Quarry in Church Lane, were unveiled in September when residents were invited to attend an online presentation.

Now, following some changes to the masterplan, a full planning application for the resort has been submitted to West Norfolk Council.

A report supporting the application said the “worldclass” development  could create 260 full-time jobs and pump around £8m into the Norfolk economy.

In total, 154 accommodation units are proposed, a mixture of lakeside and floating holiday lodges and private villas, plus 23 tree houses.

“The centrepiece of the development is the clubhouse and spa, the UK’s first clubhouse on the water,” the report said.

“Its unique and charming design provides high quality internal spaces and alfresco waterside dining, incorporating a restaurant, spa, lakeside swimming pool and a taxi boat station. 

“These facilities would be available to the local community in addition to staying guests of the resort,” the report said.

The development would “specialise in water-based pursuits” such as rowing, kayaking, stand-up paddle boarding and opportunities for open water swimming.

A children’s play area, and facilities for on-land sports including tennis and archery are also proposed, along with a boathouse, jetties and staff accommodation.

Various follies positioned around the lake feature in the masterplan, including a hot tub and sunbathing area and a bird nesting tower.

The plans include a floating clubhouse and spa.

“All have been strategically located around the lake to enable visitors to easily navigate the site as well as providing fun and social media opportunities for that magical “selfie”, the report went on.

The application also includes improvements to East Winch Road, Church Lane and Ashwicken Road, plus a temporary construction access route to remove construction traffic from local roads.

Some concerns about traffic were raised following the public consultation, which saw more than 500 leaflets sent to residents and businesses in the area.

Of the 99 people who completed the feedback form, 36 were in favour, 47 objected and the rest were either unsure or “of no opinion”.

The applicant has made a commitment to not have noisy boats or jet skis on the lake and not to hold wedding receptions on site to reduce noise.

Residents will be able to use the facilities, it said, and  the clubhouse and spa has been repositioned to be further from existing homes.

To comment on the application, visit and search for application number 21/00262/FM in the planning section.