Staff at Lynn Morrisons, Laura Bunting, store manager Callum Pilgrim, Tania Hanks and Becky Lee-Dixon getting ready for your donations. Picture: Ian Burt

Hundreds of “egg-stra” reasons to smile is the aim of a new appeal being launched today (Friday).

Your Local Paper has again teamed-up with Radio West Norfolk and, with help from supporting local businesses, we hope to spread some Easter cheer this time.

We are hoping donations of chocolate delights will help to brighten up lockdown for many West Norfolk families.

We are asking our generous readers and radio station listeners to get involved with our Easter Egg Appeal next month.

Buy an extra Easter egg with your shopping and leave it in one of the trolleys at the donation points and we will make sure it goes to a deserving cause.

Readers will have five days from Monday, March 15, to load donation trolleys with Easter goodies which will be collected and distributed from Monday, March 22 – all within Covid guidelines.

Donation points are currently being arranged, but so far, include Wilco in King’s Lynn town centre, Sainsbury’s stores in the Vancouver Quarter and on the Hardwick estate, Morrisons at Lynn with Tesco at Gaywod to be confirmed.

Popular presenter Simon Rowe, of Lynn-based Radio West Norfolk, hopes to be at some of the collection points during the appeal week.

If our joint Christmas Toy Appeal held in December is anything to go by, response to our new Easter Egg Appeal should be “egg-cellent”.

The toy appeal saw generous readers donate an estimated £26,000 worth of toys, helping to make Christmas special for many families during these difficult times. The gifts were distributed among around 40 charities and organisations.

Alan Taylor, YLP’s managing director, said: “Once again West Norfolk’s favourite newspaper has teamed-up with Radio West Norfolk, this time for an Easter Egg Appeal, following the huge success of the Christmas Toy appeal which turned out to be the most successful toy appeal to date. 

“A massive thank you to every one of our readers and listeners for their donations of more than £20,000 worth of toys. 

“While living through the pandemic, it is important not to forget those less fortunate as we celebrate Easter. 

“We are asking the people of West Norfolk to donate an Easter Egg to our appeal and we will then distribute them to a number of local charities. 

“As we see ourselves cautiously coming out of lockdown, let us put a smile on someone’s face with an Easter egg.”

Mr Rowe added: “Every year people seem to get more and more generous and this year I’m sure, despite everything, it will be no different.”

Mr Rowe said his previous radio Easter egg appeals had proved a huge success, with hundreds of donations received.

“To say we rival Willy Wonka each Easter is an understatement, I’ve never seen so much chocolate in my life than with this appeal.

“I can’t wait to get on the road so Radio West Norfolk’s listeners can pop an egg in my trolleys once again.  

“Let’s put a big chocolate smile on a little deserving face.”

The Easter eggs will be distributed to charities and organisations including domestic abuse charity the Pandora Project, the Salvation Army, Freebridge Community Housing, Scotty’s Little Soldiers for bereaved forces children, Mencap, The Purfleet Trust which supports homeless people, North Lynn-based Little Discoverers, Fairstead Community Shop, the Queen Elizabeth Hospital and West Norfolk Carers.

Keep a look out for more Easter Egg appeal information in next week’s YLP.