Anglian Country Inns (ACI), owners of The White Horse and Jolly Sailors at Brancaster Staithe, has launched a new charity fund.
The new fund, called Kindness in the Chaos, will be used to support charity events and other charitable initiatives.
When customers buy a gift card of e-gift card, ACI will donate five per cent of its value to the fund.
Gift cards can be bought online or on 01462 416540, from Monday to Friday.
ACI also plans to offer an extended loyalty scheme for key workers when the businesses re-open.