King’s Lynn’s KL.FM radio station is to be rebranded after owners Bauer Media announced plans to create the UK’s “largest commercial radio network”.
The Norfolk, Suffolk and Essex-based stations acquired by Bauer last year will join its Hits Radio brand network.
KL.FM will rebrand as Greatest Hits Radio offering classics from the 70s, 80s and 90s alongside regional drive time and networked breakfast shows from September, the company said.
Bauer said some jobs would be affected and consultations with staff started this week.
Graham Bryce, group managing director – Hits Radio Network Brand, said: “We are committed to ensuring the future of radio in local markets and serving the needs of our listeners and advertisers.”
Former KL.FM managing director Darren Taylor said the Lynn station had been integral to the community for nearly 30 years and it was a “disgrace” it would effectively be closed.