A former King’s Lynn man who heads a successful global design group, is spearheading a campaign to get essential medical grade personal protective equipment (PPE) to frontline workers for free.
Florida-based Rob Noble has founded CareGiven, a not-for-profit company registered in his home town of Lynn.
He has teamed-up with Lynn-based Andrew Chase, owner of Fun Stickers Ltd, to turn the money raised from specially-designed colourful merchandise into much-needed PPE masks.
His campaign has been backed by celebrities including musicians and international footballers.
Mr Noble, 45, who lived in Lynn until the age of 20 when he went to university, said his goal was to provide 10 million masks to frontline workers.
The masks will go to the people who need them the most in the UK and Ireland as they continue to fight coronavirus, he said.
Key workers from any form of employment from hospitals to care homes and other professions which need PPE can register for help via an online map at www.frontline.live
Within just days of the campaign launch, there were requests for more than 500 pieces of PPE from 146 healthcare workers.
Every pound spent will pay for two masks and CareGiven says it can deliver up to 300,000 masks a day using its trusted source.
The campaign has as ambassadors music legend Peter Gabriel and former Premier League and international footballer Shay Given, a friend of Mr Noble.
“If, like me, you have been watching the reports and wondering what you can do to help, please get behind this fast and effective cause and give whatever you can so we can help them, help us,” Mr Given said.
The message has also been shared by England footballers Wayne Rooney and Rio Ferdinand and the campaign has been featured on talkSPORT and Sky Sports. It is also due to be given air time by radio presenter Chris Evans.
Mr Noble, who attended Wisbech Grammar School, said: “Watching the situation unfold around the shortage of PPE, I wanted to make good use of my contacts and the skills of the people I work with in order to show our support and also be of practical help.
“CareGiven is both a great way to mobilise public support for NHS staff and key workers and turn that directly into the equipment they need right now.”
Merchandise designed by his own worldwide branding and design team includes fun colourful rainbow stickers, house and car flags, pin brooches and air fresheners.
Donations so far have contributed to more than 12,000 masks.
Mr Noble is giving away 1,000 of the promotional car stickers to West Norfolk frontline workers.
If you would like one, take proof of employment to staff at the Fun Stickers office at 18 Campbells Meadow Business Park in Hardwick Road.
To find out more about the campaign, make a donation or order merchandise see online at: www.caregiven.co.uk
You can also find CareGiven at crowdfunder.co.uk
People have been asked to share pictures of their merchandise on display in their homes and cars using the hashtag #showyourcolours to help spread the word.
Mr Noble is married to Gemma, a former Gaywood Park pupil, and the couple, who have family in West Norfolk, have children Max, 15, Ava, 12, and Eve, 6.