King’s Lynn-based firm Ring Associates has been bought by one of the country’s largest independent financial advice firms, but has said it’s business as usual for existing clients.

Ascot Lloyd provides financial planning, wealth management and corporate benefit solutions to more than 18,000 clients across the UK.

It has £8 billion funds under influence and employs 130 advisers.

Ring Associates has £382 million funds under management and has provided a wide range of financial planning and wealth management services to the community for 18 years through its 12 advisers.

Simon Ring, of Ring Associates, said: “We are very pleased to be joining Ascot Lloyd, having worked hard to find a partner who matched our commitment to both client service and maintaining a strong presence in Kings Lynn.

“Importantly, it will be very much business as usual for our clients who will continue to engage with the same advisers, but with the added benefits that being part of a leading UK business bring.”

Nigel Stockton, chief executive officer, Ascot Lloyd, added: “Ring Associates adds to our already extensive national footprint and we are delighted to be establishing a presence in King’s Lynn.

“We now have more than 18,000 clients serviced by our 19 offices. Critically, we are focused on adding high-quality businesses that match our culture and values.”

Ring Associates started out in 2002 with just a small office and three staff.

Now based at Lynn’s Tuesday Market Place, it has more than 40 employees.