Hunstanton Mayor Tony Bishopp has warned people to take the coronavirus pandemic seriously, after an influx of visitors to the town.
Mr Bishopp said he was disappointed to see so many people ignoring the advice and gathering in the town unnecessarily.
Pictures on social media last weekend showed queues outside some fish and chip shop and crowds of motorcyclists gathered by The Green.
Mr Bishopp said: “We must all take notice if we want to reduce the spread and impact of this virus to help our colleagues in the NHS to be able to cope with an increase in demand for critical care.
“I am disappointed to see that so many people in Hunstanton are ignoring this guidance and simply gathering in the town, enjoying the sunshine, oblivious to the concerns for the welfare or the residents of the town. A town that has a considerably high number of elderly residents.
“I appeal to everyone in Hunstanton to please stop unnecessary travel and unnecessary socialising because this is the only way we will reduce deaths. We all need to play our part, and do this now.”
Mr Bishopp said he was aware that second home owners and holiday home owners were coming to Norfolk to seek shelter away from more densely populated areas and said this could place an additional burden on local services.
Following the Prime Minister’s announcement on Monday Searles Leisure Resort in Hunstanton announced it would be closing for the forseeable future.
Parkdean resorts which runs Manor Park Holiday Park in Hunstanton and Heacham Beach Holiday Park has closed all of its parks until April 30 and intends to relaunch its season on May 1.