More than 1.5 tonnes of food has been donated to those in need by slimmers across West Norfolk.
The catchphrase Don’t eat it, Donate It was used as the campaign slogan to collect unwanted food and toiletries from 38 Slimming World groups in the area.
Most of the donated items were taken to King’s Lynn Foodbank, with anything perishable heading to Lynn’s Winter Night Shelter. Other charities to benefit included the Lynn’s Notting Hill Genesis shelter, Baby Basics and NCT West Norfolk.
The collection was organised by West Norfolk-based spiritual and wellbeing business Purple Events.
Emma Elderfield, from Purple Events, said: “We’re already planning next year’s event to see if we can generate even more to support local people in crisis.”
See #PurpleSW2020 on Facebook for more details.