Collecting at Monday’s appeal launch, Joseph Rumens, of KL.FM, Sarah Fairbrother and Chris Dewey, of Ward Gethin Archer and radio presenter, Simon Rowe. Picture: Ian Burt Ward Gethin and Simon Rowe.

A festive toy appeal to help put smiles on the faces of youngsters in West Norfolk has got off to a flying start.

King’s Lynn-based radio station KL.FM launched its annual Christmas Toy Appeal on Monday with a visit to the town’s Sainsbury’s store on the Hardwick Industrial Estate.

On Tuesday presenter Simon Rowe said: “It is going really well. We are only two days in and have had more than 200 gifts already which is pretty fantastic.”

KL.FM hopes the appeal will beat last year’s total which saw toys to the value of £17,000 donated in just two weeks.

This year’s target is £20,000 and Mr Rowe said: “People are being really generous already. It would be lovely if we could get to that £20,000.”

The toys will be delivered to a number of centres, charities and organisations in West Norfolk, Wisbech and Fakenham, including Lynn’s Queen Elizabeth Hospital, Scotty’s Little Soldiers, Little Discoverers, Action for Children, Christians Against Poverty, Scope, the Pandora Project and children’s centres.

There is one more week left to donate a toy or game.      

Collections continue between  1pm and 3pm at the following supermarkets: Today (Friday), Tesco Hardwick;  Monday, Morrisons in Downham Market; Tuesday, Morrisons in Wisbech; Wednesday, Tesco at Swaffham; Thursday, Tesco at Gaywood and Friday, Morrisons at Lynn. 

Gifts must be unwrapped and can also be taken into KL.FM’s office in Blackfriars Street and also the offices of appeal sponsor, Ward Gethin Archer.    

Toys must be new and suitable for boys and girls aged from birth to 18.