College apprentice Vanessa Wallis with David Pomfret.

A new project headed by the College of West Anglia (CWA) has launched to encourage the uptake of apprentices and the number of apprenticeships being offered in the area.

The Target Apprenticeships project, funded by The European Social Fund (ESF), will work with employers, schools, colleges and young people looking for apprenticeships across West Norfolk and the patch covered by the former Greater Cambridge Greater Peterborough Local Area Enterprise Partnership in Cambridgeshire.  

The King’s Lynn college is working alongside Cambridge Regional College, Peterborough Regional College and West Suffolk College as well as Steadfast Training, Form the Future CIC, Edge Partnership and Cambridge University Institute of Continuing Education.

Susie Massen, project manager for the ESF and work-based projects at CWA, said: “This is an exciting opportunity for businesses, schools and potential apprentices to gain a better understanding of the apprenticeship programme and how it will enhance skills and build careers. 

“We and our partners are very excited to be launching this new ESF project.”

One area will focus on removing barriers preventing young people from taking up apprenticeships,  while another will target businesses which employ fewer than 250 people and have not had an apprentice in the last three years. 

CWA principal David Pomfret added: “We are delighted to be leading the launch of the ESF-backed project, which aims to target growth in the apprenticeship provision throughout the Cambridgeshire and Peterborough Combined Authority Area. 

“The productive partnerships that exist between employers, apprentices and education and training providers are vital to the growth of our economy and increasing skills development across the area.”

The project also aims to encourage future apprentices by providing careers advice and support. 

For more information about the project, email: