Picture: Ian Burt

The much-anticipated arrival of H&M in King’s Lynn took a step closer this week when the fashion retailer received the keys to its new home in the Vancouver Quarter.

A team is to begin fitting-out the two-storey flagship store in Broad Street on Monday and the first customers could be welcomed in mid-October.

It is thought the project will create around 45 jobs for the town and prove a major draw for shoppers while re-invigorating New Conduit Street and Broad Street.