Salon owner Jaymz Marsters has been praised for his work on social media.

A Downham Market  stylist has made the finals of the HJ British Hairdressing Business Awards.

Jaymz Marsters, owner of The Watt in High Street, has been  shortlisted in the Social Stylist of the Year category.

The award celebrates the freelancers and salon stylists around the UK who use their online presence to showcase their work and directly bring in business.  

Jayne Lewis-Orr, executive director of HJ’s British Hairdressing Business Awards, said: “To be named a finalist in the new Social Stylist of the Year category confirms just how exceptional Jaymz is. 

“He has attracted fantastic engagement with creative posts and beautiful imagery and his personality shines through so well. 

“Increasingly, people want to see the personal side to a business and want to feel connected at more than just an appointment. 

“Social media gives salons an incredible way to network and interact as well as to transfer important information about their business.”

Mr Marsters said he was “so pleased” to be a finalist.

“Online platforms are like your virtual mantelpiece. They display what makes you unique and give others an insight into what makes you and your salon special,” he said.

“There is a lot of noise on social platforms, but the brands and people with the strongest and clearest message will always stand out the loudest. 

“I love sharing my work and life with my followers and have forged some wonderful business relationships from it all.”

Mr Marsters is set to find out if he is crowned winner of his category at an awards ceremony being held at the Park Plaza Hotel, Westminster Bridge, London, on Monday, September 9.