Eight team leaders are set to put in a 12-hour cycling shift in memory of a colleague who died in a motorcycle crash.
The operations team is due to set off from its workplace at Mars Foods UK in King’s Lynn at 7am on Sunday.
The team will pedal 100 miles around the coastline until they reach Great Yarmouth at 7pm.
The cyclists hope to raise £1,000 which will be split between King’s Lynn Foodbank and to a fellow worker, who has been treated for lung cancer.
James Turner, operations shift leader, said the food bank was chosen to honour Nigel Reynolds, who was shift technician at the Hansa Road firm. Mr Reynolds died on January 31 when his motorcycle was involved in a collision with a van in Stradsett.
Mr Turner said: “The food bank was always quite heavily supported by us though Nigel and, we felt it was a good idea carry on his legacy and to honour his work. He was very passionate about supporting the food bank.”
With the operations team working 24 hours a day, Mr Turner said it was a challenge in itself to organise a date for the challenge.
“But then we had the bank holiday weekend coming up so took the opportunity,” he said.
“We have been kindly donated a support vehicle so we will have a van carrying refreshments and spare bikes.
“We haven’t got much cycling experience between us and are different levels so we will just help each other.”
The Justgiving page for donations is: https://www.justgiving.com/crowdfunding/marsfoodoperationsteambikeride