The crash demonstration at KES. Pictures: Paul Tibbs

Students at a West Norfolk school were given a crash course in road safety.

The #Impact campaign, which promotes road safety for young drivers, has been touring schools and colleges across the county since it was launched two years ago.

It visited King Edward VII (KES) Academy in King’s Lynn last week, where pupils were given an insight into the consequences of poor road safety.

The campaign includes a video of a young driver who was seriously injured after losing control of his car in bad weather on the B1145 in Norfolk.

His car tours with the campaign, showing what can happen when things go wrong behind the wheel. 

There was also a “crashed car” demonstration, with volunteers experiencing what is involved when emergency services work to free them from a vehicle, as well as facing police questioning and arrest.

Principal Sarah Hartshorn said: “We were delighted to have the emergency services here to show students first-hand the implications and educating them to be safer drivers.”

The campaign is the brainchild of Norfolk’s Police and Crime Commissioner, Lorne Green, who added: “I take very seriously the pledge I have made to do all I can to prevent young people from being seriously injured or killed on our roads.”

Since the #Impact campaign was launched, more than 5,500 young people across the county have been involved in the initiative, which is actively supported by Norfolk Police, Norfolk Fire and Rescue Service and the East of England Ambulance Service.

Inspector Jon Chapman from Norfolk Police added: “Young drivers are disproportionately represented in casualty statistics which is why it’s so important we educate young people about the risks on the road.”