The newly-refurbished showroom.

North Lynn car dealership Duff Morgan has completed a £250,000 refurbishment of its showroom in Bergen Way.

The investment has transformed its Citroën showroom to mark the French brand’s centenary celebrations.

Sales manager Martin Seal said: “We wanted to introduce the new Citroën corporate identity but also to modernise the showroom to improve the facilities for our customers and staff.

“It is a better environment, especially when you have customers in for servicing and MOTs and a much nicer place to come into and see the new vehicles.”

The refurbishment has seen the interior gutted and transformed into a bright, modern, air-conditioned six-car showroom. It now has a new customer waiting area with television, children’s area and redesigned offices.

An electric vehicle charging point has been installed ready for electrified Citroëns, with more going outside. 

Duff Morgan has also announced it will be the dealer for SEAT’s new Cupra brand.

Duff Morgan Cupra specialist, Victoria Bellward, said: “SEAT has separated Cupra into its own entity.

Duff Morgan’s Victoria Bellward with the Cupra Ateca.

“It has got different brand values.

“They wanted Cupra to still be recognised in the SEAT brand but wanted differentiation. 

“The overall feel is what Cupra is all about – more unique and standout. We’re the one that sets trends, rather than follows trends.”

The range currently comprises the Cupra Ateca, a high-performance version of SEAT’s medium SUV, and Cupra versions of the Leon hatchback and ST estate.

Cupra will grow to seven models over the next few years.