Rowers Sandra Squire, Helen Hogan and Kate Palmer.

A family-run business is lending its support to three rowers taking on what has been billed as the world’s toughest challenge.

Setchey-based Beers of Europe is to sponsor the Norfolk BrOARds trio in its Talisker Whisky Atlantic Challenge bid.

Rowers Helen Hogan, Kate Palmer and Sandra Squire are planning to be among the worldwide teams attempting to cover more than 3,000 miles from the Canary Islands to the Caribbean. 

The crew are all members of King’s Lynn Coastal Rowing Club and Ms Squire is a West Norfolk councillor  for Wimbotsham and Fincham ward.

The rowers also hope to raise money for charities including  RNLI, Mind mental health charity and Nelson’s Coastal Watersports Trust.

A spokesman for Beers of Europe said: “We know that they will be grateful for all the support shown to them and we will be following their journey via their Facebook  and Twitter pages and will be sharing their progress on our social media pages.”

The business has around 2,000 different craft beers, real ales and lagers from more than 60 countries and also stocks spirits, liqueurs and syrups.

It is estimated it will cost around £100,000 for the team to compete in the race,  due to be staged in early December with around 30 teams.

The rowers are still looking for sponsorship.

Anyone able to help can get in touch via