People affected by loneliness and social isolation in West Norfolk can now turn to a comprehensive range of services for help and support.

Commissioned and funded by Norfolk County Council, the new £2.4m services include a county-wide network of “life connectors” who provide coaching, practical advice and support to help people make and maintain relationships and strong links within their community. Telephone and online support, advice and information is also available. 

West Norfolk Council’s established Lily service, which formerly focused on supporting people in later life, has expanded to work with all adults in West Norfolk and Swaffham over the age of 18. 

The new county-wide services include outreach, promoting volunteering opportunities and benefits, and addressing rural issues such as transport and use of technology in order to support people to become and stay well-connected in their local area.

Health and social work practitioners can help people access the service or residents can refer themselves over the telephone or online. 

Elizabeth Nockolds, deputy borough council leader, said: “Reducing all types of social isolation can really help someone’s mental wellbeing and general health, so we are keen to reach out to people of all ages through our online and face-to-face services.”

Chairman of the county council’s adult social care committee, Bill Borrett, added: “This is another example of how, in spite of the significant funding pressures we are facing in adult social care, we will invest in services that help our residents to live independent, healthy lives for as long as possible in stronger, more resilient, communities.”

Anyone affected by loneliness or social isolation can call Lily on 01553 616200 or visit