Members of Norfolk Fire and Rescue Service and Norfolk Police staging a crash scene during the promotional launch of this year’s drink-drive campaign.

A dramatic scene faced drivers as they travelled in North Lynn’s Edward Benefer Way with an upturned car at the side of the road next to the fire station.

No one was hurt because the scenario had been created by firefighters from Lynn’s North Station with support from Norfolk Police.

The scene was intended to act as a warning about the dangers of driving while under the influence of drink or drugs.

It was part of the campaign message Think! Don’t Drink and Drive.

Station watch officer Andy Littler said the campaign was designed to be hard-hitting.

“It’s very rare people see a car that’s upside down with a casualty sticking out the vehicle,” he said.

“We are trying to get the message home that this is the potential outcome if you drink- drive.

“These incidents that we attend, the aftermath affects not only the people involved but also sends out ripples across families and local communities and has a devastating effect,” he said.

The scene is part of the annual drink-drive campaign spearheaded by the fire service and Norfolk Police. This year’s message aimed to reinforce it was not always the people you would expect who drink drive at Christmas.

“People think drink-driving is limited to young men out in the evening but that’s not the case, it can be anyone from someone having a few drinks with lunch to someone coming home from a Christmas works do,” added Mr Littler.

Figures released so far by Norfolk Police have revealed more than 100 people had been arrested in Norfolk during the first three weeks of December.