Functional fitness equipment supplier Jordan Fitness has signed a brand partnership deal with the King’s Lynn Tru Plant Stars Premiership Speedway Club.
Lynn-based Jordan will be supporting the Stars in the club’s aim to take rider performance research to a new level.
Zak Pitt, managing director of Jordan, said: “We have recently been working with many elite racing teams, including Williams F1, helping to support their performance.
“In this unique speedway collaboration, we’ll see the exciting transition to on-track performance and the results will certainly show the value that strength and conditioning has on the sport of speedway.”
Robin Brundle, former British auto racing driver and co-promoter of the Stars, has spearheaded the sports science research initiative.
“There is little or no physical performance research around the demands placed on the body of a speedway rider.
“Using knowledge gained from a lifetime in top-flight motor sport, we have developed a 360-degree research and development programme,” he said.
The club said it was delighted to be working with Jordan Fitness.
This season, the club has teamed-up with the University of East Anglia’s School of Health Sciences as part of its masters degree in physiotherapy.
King’s Lynn speedway can trace its heritage back to the early 1950s and Jordan Fitness is heading towards its 30th year in business.