More than 350 cyclists aged nine to 90 took part in the inaugural Pedal Lynn cycle challenge on Sunday.
Setting off from the Tuesday Market Place, riders followed signposted routes ranging from 25 to 100 miles, travelling through King’s Lynn’s historic town centre and out into the countryside.
There was also a family ride around Lynn and various children’s activities in the market place.
Neil Turner, of Pedal Revolution, which organised the event along with King’s Lynn Cycle Club, said: “It was great to see so many people, of all shapes and sizes and on different types of bikes, taking part in the celebration of cycling and enjoying King’s Lynn and the surrounding countryside.”
The event was supported by West Norfolk Council and all money raised will go to the East Anglian Air Ambulance.
The activities in the town centre included a life-sized, Scalextric-like bike track and coaching for youngsters.
Pedal Revolution hopes to stage further coaching sessions over the summer. Contact Mr Turner on firstname.lastname@example.org