A transport study is being carried out in King’s Lynn to try to unlock the town’s potential and improve the flow of traffic.
The study will analyse current and future transport issues in the town and lead to the development of a transport strategy.
It will include traffic modelling, evidence gathering and analysis, and an audit of walking, cycling, public transport, motor vehicles and signage.
It is anticipated the study, which has been funded by £150,000 from the Norfolk business rates pool, matched by £75,000 from West Norfolk Council and £75,000 from Norfolk County Council, will be completed by the end of this year.
Brian Long, leader of the borough council, said: “This is a really important study.
“It will improve our understanding of where the traffic is coming from, where it is going, what times of day are busy and which routes are the busiest.
“By gaining a greater understanding of the flow of traffic, we will be able to look at options and undertake some modelling to see what impact any of the options may have.”