SUPPORT: West Norfolk Mayor David Whitby with members of Soroptimist International at their bra collection

BRAS from West Norfolk will be making a difference in Africa after local Soroptimists arranged a collection in King’s Lynn.

Generous shoppers donated five bin bags full of bras to a pop-up shop in the town’s Vancouver Quarter.

The donations of new and used bras will now be sent to the Purple Teardrop campaign where they will be used to support women who have been victims of trafficking in Africa.

These donations help the  women to start their own small businesses and make them less vulnerable to being re- trafficked.

They also collected donations of unwanted jewellery for the Diamond Education Grant which helps to provide grants for women wishing to further their education and improve their employment prospects.

The shop was visited by West  Norfolk Mayor and Mayoress Linda Whitby.

Visitors dropped off bras and jewellery and learned about what Soroptimist clubs do.

Soroptimist International is a volunteer movement working together to transform the lives of women and girls.

There are 352 clubs in 29 countries which work to educate, empower and enable opportunities for women and girls.

Mary Plant of Soroptomist International King’s Lynn, said: “Some people went home to collect their bras and some people literally went and bought bras to give as they felt so strongly about the issue.

“By the end of the day five bin bags full of bras had been collected and had decorated the whole front of the store.

“The Soroptimist members of King’s Lynn wish to thank the Vancouver Quarter, the Mayor and Mayoress and everyone who helped to make this such a successful event.”

In response to many requests from those who were not able to donate on the day, the Soroptimist members have arranged a bra and jewellery collection point at the King’s Lynn Tourist Information Centre until the end of March.

Full details are available at