West Norfolk’s first licensed electric private hire vehicle has been launched by a Dersingham-based business.

Steve’s Taxi Service has added a luxury Tesla Model S to its fleet, giving customers the option of an eco-friendly ride.

The five-door, all electric saloon has a range of 300 miles when fully-charged and entered service last week.

Company director Steve O’Donnell said: “Why not give customers comfort and think of the environment at the same time? Luxury doesn’t have to cost the earth.

“I’ve been looking into this for the best part of two years, so it’s not something we’ve just rushed into.”

Mr O’Donnell said the vehicle’s first paid-for journey was from Grimston to Stanhoe last Friday evening.

It’s first long-distance run was to Watford, in Hertfordshire, on Sunday.

The Tesla will be used for weddings and airport transfers, but also as a regular private hire vehicle.

Mr O’Donnell believes electric private hire vehicles could become a more common sight in West Norfolk, as they have in cities including London and Nottingham, but said the borough would need additional charging points.

Steve’s Taxi Service, launched in 2009, has six staff in total and five other vehicles in its fleet.

Mr O’Donnell’s wife, Rachel, a company director, is disabled and the firm specialises in providing accessible transport for elderly and disabled people.

“We both have experience of what disabled people need when it comes to transport,” he added.

The business works closely with Park House Hotel at Sandringham, run by the Leonard Cheshire charity.

Mr O’Donnell thanked the hotel for hosting the launch last Friday.