A new £4m supermarket is to go ahead at Heacham following months of planning debate.

Lidl has been granted full planning permission for a food store at the former filling station and Reg J. Stainsby site off the A149 Lynn Road.

The development, expected to create around 40 jobs, went before West Norfolk Council’s planning committee for the third time on Monday.

Members had been due to discuss the application at a meeting last month, but it was deferred so Lidl could make changes to the design of the proposed supermarket.

The amended plans incorporated carrstone into the design after critics claimed it was not in keeping with the area.

Members rejected the application in 2015 amid concerns about the building’s design and its potential impact on the nearby Area of Outstanding Natural Beauty.

Concerns were also raised about road safety and the impact vehicles turning into and out of the store could have on traffic flow, particularly during the busy summer months when queues build on the A149.

The application was amended, but the planning committee refused it again in June last year, against the recommendation of planning officers.

There was no objection from the highways department at Norfolk County Council.

Lidl previously appealed the planning committee’s 2015 decision to the Planning Inspectorate.

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