Gary Pooley, managing director of Steele Media, and Helen Jackson with some of the items donated so far. Picture: Tony Jones.

Staff at a King’s Lynn-based business are appealing for help to fill gift boxes for less fortunate people in West Norfolk.

Marketing and web design agency, Steele Media, will be sending festive boxes of toiletries to women in local refuges and homeless people at the town’s Purfleet Trust charity.

Staff at the Hamlin Way business have appealed for donations of shower gel, soap, shampoo, conditioner, deodorants, toothbrushes, toothpaste, body lotion, hair brushes, combs and sanitary products.

The items will be packed into shoeboxes and will be given  to those in need at Christmas.

The project is part of a charity initiative called Project Shoebox.

Steele Media will be acting as the collection point for donations in West Norfolk.

Helen Jackson, of Steele Media, said: “For the past two years I have co-ordinated collections for Project Shoebox from home.

“Last year, I received so many generous donations that I ran out of room in my house!”

She added:  “This year Steele Media has offered to act as a collection point, meaning we can accept more donations and reach more people who need them.

“We’re asking people to search their cupboards for unwanted and unopened items of toiletries, or to pick up an extra toothbrush or shower gel with their shopping to donate to this fantastic cause.”

As well as essential toiletry items, donations of luxuries such as perfume and make-up are also welcome.

All donations will be packed into gift-wrapped shoe boxes.

Donations can be taken to Steele Media’s offices at Unit 8, Hamlin Way, on the Hardwick Narrows.