Pupils from Snettisham Primary School were among guests who took part in the official opening of their new local Co-op.
They joined members of the parish council who were guests of honour at the launch.
Following a £600,000 investment, the Lynn Road store has created 20 new jobs and features an in-store bakery and car- parking.
Store manager Matt Thorogood, said: “We are delighted to have made such a significant investment in Snettisham, and we are thrilled with the response.
“Opening the Co-op’s newest store is an exciting time for the whole team and we will be working to establish the store as a community hub.
“We have had a super response so far, and are delighted to have the opportunity to serve the Snettisham community.”
The store has been built on the site of the former Compasses pub, which has been closed since 2010.