King’s Lynn bucked the national trend with an increase in footfall in the run-up to Christmas.
The town saw an increase of 7.6 per cent in the number of visitors in 2015 and a 4 per cent rise in December.
National figures showed that the footfall figures had dropped for the ninth month in a row.
“The increase in online spending in December may have had a heavy impact on retail destinations across the country, but I’m delighted to see that King’s Lynn once again saw a surge of visitors to the town,” said Vancouver Quarter manager Abbie Panks.
“While the economy is still relatively fragile, it is heartening to see so many people heading into the town centre,” she added.
The increase in December 2014 was 5.2 per cent and 6.9 per cent in 2013.
“The strong programme of events in the town during 2015 undoubtedly helped attract more visitors,” said Miss Panks.