Hundreds of people braced the first cold-snap of the season and ventured out into King’s Lynn to enjoy the Christmas lights switch-on.
The afternoon of festive fun on Sunday saw street entertainers and music bring the town alive.
Younger visitors were delighted to see Father and Mother Christmas in their winter wonderland at Baxter’s Plain.
They also had a chance to meet characters, which included princes and princesses from the popular Fairy Tales and Legends event held in the town this summer.
Dame Doubletop and Friar Tuck from Lynn’s forthcoming pantomime, The Adventures of Robin Hood, took to the stage in the Tuesday Market Place.
The Christmas lights were switched on by the town’s deputy mayor and mayoress David and Linda Whitby.
David Pope, West Norfolk Borough Council cabinet member, said: “Local retailers have reported a busy day’s trading in the town centre. We’re pleased so many people came to the event, and we hope that visitors to the town centre will enjoy the Christmas lights all through the festive season.
“The event was by all accounts a great day of fun for all the family.”
Visitors have also been treated to the town’s illuminations taking on a festive theme. Until the New Year, St Nicholas’ Chapel, Greyfriars and the Minster will feature Christmas-themed projections every evening.