Some of the Jaeger employees dressed in pink. Picture: Tony Jones.

Pink was the colour to wear on Friday when businesses in West Norfolk supported a breast cancer awareness campaign.

Breast Cancer Care staged a Big Pink Day as part of October awareness month.

Staff at Jaeger on the North Lynn Industrial Estate dressed in pink, held a raffle, sold bags for life, cakes and refreshments.

Their efforts raised £505 for the charity.

The fundraiser was organised by employee Jane Lord, of Blackborough End.

Miss Lord, who works in customer services, said colleagues brought in pink-coloured food and drink and some even decorated their desks.

“I was overwhelmed. I didn’t want to have a target in mind, I just wanted people to wear pink and have fun,” said Miss Lord, who held a strawberry tea in the summer for the same charity which raised more than £600.

She has been spurred into fundraising action after her mum, Denise Lord, was diagnosed with breast cancer in June.

Mrs Lord, 66, has since undergone an operation, treatment and been given the all clear. Her disease was discovered early at a regular mammogram check.

Her next fundraiser will be a charity ball. Plans are already afoot for the Bratopia Ball next June at the Duke’s Head Hotel in Lynn. This will be in aid of the same charity.

See page 10 for more Big Pink Day fundraising.