David Flux on the bike with Buster Chapman, left, and Gerry Buckle, Adrian Flux general manager, Picture: Paul Tibbs.

SPEEDWAY: The King’s Lynn Roger Warnes Stars will begin their Elite League campaign next month in the newly-named Adrian Flux Arena, thanks to a three-year stadium naming deal.

The Norfolk Arena signs have been replaced with those bearing the name of the East Winch-based insurance broker.

Arena owner Keith Chapman said the naming rights deal would see money reinvested into the Saddlebow Road stadium to help its growth as a venue for not only speedway but stock car and banger racing, drifting, karting, music and more.

“It’s great news for the town and this money will help to attract even more people here,” he said.

Flux managing partner David Flux said the deal was good for motorsport in the town and for the broker to have its name attached to a nationally and internationally-known sporting venue. “The newly-named Adrian Flux Arena is a magnet in this region for fans of all types of motorsport and we’re very proud to have our name attached to it,” he said.