A fleet of distinctive red buses will be on the road from King’s Lynn to Hunstanton as a new company launches in West Norfolk.

Lynx is a locally-owned independent bus company and it officially launches on Monday with a service from Lynn bus station to Hunstanton every hour, all week.

The company is owned by Julian Patterson, Andy Warmes and Steve Challis who were behind Dereham’s successful Konect bus company which they sold five years ago.

“We were the founders of the Konect buses 15 years ago and thought the time was right to launch in the west,” said Mr Patterson, of Sedgeford.

The buses will run route 35 from bay four at Lynn bus station to Hunstanton via Dersingham, Ingoldisthorpe, Snettisham and Heacham.

The first bus leaves Lynn at 6.25am and the last at 6.10pm and the route is via the northern bypass.

Mr Patterson said the company hoped to provide an alternative to the existing service offered by Norfolk Green, which is owned by Stagecoach.

“It is not always good when there is a monopoly on anything,” he said.