The latest recruit in the battle for beach safety was unveiled on Friday.
Sandi the Starfish will be found in Hunstanton throughout the season and will be used to reunite families who get separated at the resort.
There is a new seafront flag to indicate a safe meeting place. The logo is also on display at shops and businesses so children know where they can get help if they get lost.
Sandi was named in memory of PCSO Sandi Greenacre who died in a car crash in March 2013.
Inspector Debbie Gunnill said her colleague had been keen to help families reunite as she had seen how distressing it was when they got separated at the resort.
“We decided that this would be a great way for her legacy to live on and that’s how Sandi the Starfish was born,” she added.
Artist Kate Dunbar designed the logo and attended the launch event.
The packs, complete with wristbands that parents can write their mobile phone numbers on, are available from a range of outlets in the town including the Tourist Information Centre, Oasis Centre, Beach Patrol Hut, police officers and PCSOs.
The scheme has been organised by the Norfolk police and West Norfolk Council.