Charity cyclists are to tackle another gruelling 400-mile ride when the Adrian Flux Lap of Anglia returns for a second year this summer.

A team of cyclists will be setting off from King’s Lynn on August 13 and pedalling around the region to raise money for the East Anglian Air Ambulance (EAAA).

Last year’s ride raised more than £10,000 for the charity and organisers hope the event will be even bigger and better this time around.

The route is expected to take four days to complete and will take the riders on a clockwise tour of the region via Norwich, Ipswich, Luton and Peterborough.

Main sponsor Adrian Flux Insurance Services, based in East Winch has donated £4,000 while Holiday Inn is providing discounted rooms for riders and Iceni Waters has donated more than 1,200 bottles of water.

Damien Cross, the event’s founder, said: “Last year’s Lap of Anglia was a great success and now we all want to build on that, to grow the event and fulfil its potential to raise even more funds for the air ambulance.

“The lap isn’t a race and it isn’t about breaking speed records, it is an event where hard work and determination rather than cycling experience can make a real difference.”

To run its operations for a year costs the EAAA £7.6m, with each rescue mission costing more than £2,250.

The service helps to save the lives of more than 100 people a month across Norfolk, Suffolk, Cambridgeshire and Bedfordshire and it relies solely on charitable donations.

“This support will directly benefit victims of accidents and medical emergencies throughout the region,” said EAAA fundraising manager Chris Donaldson.

“Fundraising is vital to our operations and everyone that we help owes an enormous debt of gratitude to people involved in events like this.

“We were amazed by the amount raised by the lap last year, and we are honoured that Damien, his team and sponsor Adrian Flux have chosen to help us once again.”

Gerry Bucke, general manager at Adrian Flux, added: “Following the incredible success of last year’s lap, we are delighted to sponsor the ride again this year.

“We are all too aware of the critical need for emergency care at the roadside and are proud to support such a worthwhile, life-saving cause as the East Anglian Air Ambulance.”

The final route and entry details are due to be released shortly.