Businesses in King’s Lynn are being urged to back a vote for the town as a campaign is launched to raise extra cash.

Under the banner ‘Shout Loud for Lynn’ the Business Improvement District (BID) team is hoping for a strong show of support.

The organisation has just launched an 11-week promotional campaign of events and activities for the scheme.

During February all the town centre businesses will receive a letter telling them about the process for a vote the following month. Ballot papers will be sent out on March 13 and the ballot remains open until April 10, with the results announced the following day.

“It is really important for King’s Lynn that we have a yes vote for BID. The town centre can only benefit from it and we could lose out to other towns unless there is more investment,” said committee member and Vancouver Quarter manager Abbie Panks.

If the BID vote is backed then businesses in the town will each pay an annual levy aside from business rates. The money, which could be around £300,000, is administered by an independent committee and  is spent on improving the town centre and promotions.

The committee has published a business plan which was approved in November.

For more information see www.kingslynnbid.com