King’s Lynn couples are being encouraged to make a grand gesture by writing a charity love letter for the world to see.

The British Heart Foundation (BHF) store in the town centre is displaying dozens of soppy messages in the lead-up to Valentine’s Day on Friday, February 14.

Romantic souls, friends and businesses can write their own heart-shaped note in the shop window in return for a donation.

Store manager Ginny Symonds said the charity’s annual Love Notes campaign had grown in popularity over the last few years, with around 150 people taking part last February.

“It’s just got bigger and bigger as more people find out about it,” she said.

“Some people come in every year to put a message in.

“We even had a marriage proposal in the window a few years ago.”

People are being asked to pay  £1 or more for a message, while businesses can sponsor larger hearts costing from £10 until February 16.

All the money raised will fund life-saving research into heart disease – the UK’s biggest killer.

Rowlinson’s Sports in Norfolk Street and the White Horse pub at Gaywood  have already written their love notes.

The busy store, next to Iceland near the bus station, will also be taking part in the BHF’s Ramp up the Red campaign next month.

On Friday, February 7, people across the UK are being asked to pay £2 and wear red clothes or make-up for the day, or organise a red-themed fundraiser.

More than 40 volunteers work at the St Dominic’s Square shop, including 83-year-old Jean Piper, from Lynn, who began work when the store opened 23 years ago.

The charity also has a furniture and electrical store in Lynn High Street.