West Norfolk Council has announced two new Just the Ticket car parking promotions for people visiting King’s Lynn in October.
From next month, motorists arriving in Lynn after 2pm will be able to leave their vehicles in the multi-storey car park until midnight for just £1.
The latest offer comes off the back of Super Sundays and Free after Three on Wednesdays.
Super Sundays, which continues this weekend and on September 29, has given motorists the chance to park until midnight in any pay-and-display car park in the town this month, while Free after Three ran throughout the school summer holidays and allowed people to park for free between 3pm and midnight.
Just the Ticket is part of a series of promotions designed by the council to attract more people to the town centre.
The scheme is designed to help boost the local economy and the council has set aside £100,000 to support the intitiative.
Council chiefs are also planning a parking scheme for late night Christmas shopping evenings on Thursdays from November 28.
Other dates include December 5, December 12 and December 19 when it will cost £1 to park from 3pm until midnight.
All offers require drivers to display a valid ticket, which they receive when entering their vehicle registration into the ticket machines.