A WOMAN left paralysed after a road accident has helped to launch a major nationwide fashion campaign to help raise the confidence of 10,000 young people across the country.
Jordan Bone, 27, who was left paralysed after a road accident, was one of two Lynn people chosen to join a group of ambassadors to front the cause by cosmetics giant L’Oreal and The Prince’s Trust.
Now her image can be seen on billboards and glossy magazines standing alongside high profile celebrities such as Katie Piper, Cheryl Cole and Helen Mirren.
The All Worth It initiative is a three-year project which will offer up to 10,000 young adults confidence workshops all over the UK. “I felt a bit nervous taking part, but I like to do something that scares me,” said Miss Bone. “I want to help people to fulfil their potential – I always think there’s no point in trying to do something – I want to help people believe in themselves.
“People message me telling them I inspire them, but they’re the ones that spur me on.”
Miss Bone, was left quadriplegic, paralysed from the chest down, aged 15, after the car in which she was travelling was involved in a crash in Castle Rising Road, North Wootton in May 2005.
Since then, she has raised money for Spinal Research, spoken at events, and appeared on TV and radio campaigns to raise awareness of road safety and spinal injuries.
In 2013, Miss Bone began her own YouTube channel, JordansBeautifulLife.com which has had more than 5,770,975 views and her book, My Beautiful Struggle, is due out on May 4.
Fellow King’s Lynn fashion blogger Chez Rust was also chosen to be part of the campaign because of his commitment to make people feel that they have a sense of self worth.
He said: “I feel quite proud to be coming from King’s Lynn and doing the things that I’m doing. I was excited, really excited, they kept saying how big it was going to be and just to be an ambassador for the Prince’s Trust and L’Oréal, yeah I was really excited.”